There is a difference between an agency that added an AI feature and one built around AI from the ground up. The first speeds up a task. The second changes how the whole system runs.
AI-native means the model does the heavy lifting across the funnel, scoring audiences, drafting at volume, routing leads, catching churn signals, while humans own the judgment and the taste. That combination lets a local team operate at a scale that used to need a much bigger one.
The test is simple. If you removed the AI, would the work grind to a halt, or just get a little slower? For most agencies it is the latter. For an AI-native GTM engine, it is the former.