Top of funnel
Demand Generation
Fill the top of the funnel with buyers, not clicks.
Most ad budgets get spent on clicks that never buy. We use AI to find the people who actually convert, put your money in front of them across search and social, and cut the rest.
What we do
Google Ads & PPC
Search, Performance Max and local campaigns built around real buying intent.
Paid social
Meta, LinkedIn and TikTok creative and targeting aimed at your best-fit buyer.
AI audience modelling
We score which audiences are worth paying for and refresh it every week.
Outcomes
- A lower cost per qualified lead, not just cheaper clicks
- Budget concentrated on the audiences that convert
- Reporting that ties every dollar back to pipeline
How it works
01Audience modelling
We start by finding out who has actually converted, cancelled or churned for you, then build a model of who else looks like them. That model decides where budget goes before a single ad is built.
02Channel & budget plan
We put spend where the modelled audience actually is, split across Google Ads, Performance Max and paid social, instead of splitting it evenly out of habit.
03Creative & landing pages
Ad creative and the landing page it points to are built together, so the message a buyer clicks on is the message they land on.
04Weekly optimization
Audience scores and spend allocation are refreshed weekly, not quarterly, cutting what stops converting and moving that budget to what does.
Specific services
Proof it works
FireFold
A multi-million-dollar tech supplier was getting lost in a crowded market. SEO and paid ads changed that.
Spar Stores
Localized social media that drove four times the customer footfall for UK Spar stores.
Doctor's Clinic
A healthcare provider needed more patients as care moved online. Rebranding, local SEO, and social built the reach.
MPOS
A UK fintech needed to lead a competitive market. A website rebuild, SEO, and paid campaigns drove the traffic and the leads.
Project Management SaaS
A project management platform wanted more organic sign-ups in a saturated market. Focused SEO and content grew trials.
Esmeralda
Esmeralda wanted more organic traffic and sales for their custom jewelry line. SEO and a cleaner path to purchase lifted revenue.
Travel & Tourism Brand
A travel brand wanted more bookings. Local SEO, content, and technical work grew traffic and reservations.
Demand Generation: frequently asked questions
How much should I budget for paid ads?
It depends on your market and sales cycle. We'll size a starting budget against your goals during the Growth Leak Audit, and adjust it based on what the first few weeks of data show.
How is this different from a typical PPC agency?
Most agencies optimize the ad platform. We start one step earlier: we model which audiences actually buy from you, then let that model decide targeting and budget, instead of relying on the platform's broad defaults.
Do you handle Google Ads and Meta or social ads together?
Yes. We run them as one demand generation system with one audience model behind them, not as separate campaigns reported in isolation.
How soon will I see results?
Paid channels can show early signal within the first few weeks, but we treat the first month as calibration, finding what the audience model gets right, before scaling spend behind it.
Where we run this
Find your growth leaks.
A free 30-minute audit. We map where your marketing is leaking customers and hand you a one-page plan of what to fix first: no pressure, no pitch deck.