Consumer app · United Kingdom
Showboat
A football shirt collecting app needed new users at a cost that made sense, and a website people could find. App-install ads and SEO now run side by side.
Problem
Showboat is a platform for collecting football shirts. It needed a steady flow of new iOS users at a sustainable cost per install, and a website that turned search interest into downloads.
Approach
- 01Meta app-install campaigns, with install volume and cost per install compared across creatives and markets to decide what kept running.
- 02Product and collection page optimization, internal linking, content and technical SEO on the website.
- 03Paid and organic results reported separately, each tied to its own reporting period, so neither took credit for the other.
Result
208 tracked iOS installs at an average of £1.04 each, and about 63% more clicks from Google Search in the last three months than in the three months before.
£1.04 per app install
£1.04 per app installDemand GenerationContent Engine
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