Bottom of funnel & beyond
Retention & Lifecycle
Turn one sale into a longer, more valuable relationship.
New customers are only half the job. We build the lifecycle programs that win over the buyers on the fence and keep the customers you already have, so revenue grows without more ad spend.
What we do
Lifecycle & email
Onboarding, nurture and win-back flows mapped to the customer journey.
Churn reduction
Signals and interventions that catch at-risk customers early.
Conversion optimization
Landing pages and offers refined against real behaviour.
Outcomes
- Higher conversion at the bottom of the funnel
- Lower churn through timely, relevant lifecycle touches
- More revenue from customers you already have
How it works
01Map the customer journey
We find exactly where customers stall before converting, or go quiet before repeat purchase, instead of guessing at where to intervene.
02Build lifecycle & win-back flows
Onboarding, nurture and win-back email sequences are mapped to real behaviour, not sent on a generic drip schedule.
03Catch churn signals early
We watch for the signals that precede churn and trigger the right intervention while there's still time to save the account.
04Optimize conversion at the edge
Landing pages and offers get refined against how real buyers on the fence actually behave, lifting the bottom of the funnel without more ad spend.
Specific services
Retention & Lifecycle: frequently asked questions
What counts as a "lifecycle" program?
Any structured email or messaging sequence tied to where a customer is in their journey with you: onboarding, nurture, win-back, or renewal, rather than one-off blasts.
How do you detect churn risk?
We look at behavioural signals specific to your business, drop-offs in usage, missed renewals, support patterns, and flag accounts before they've already decided to leave.
Is this just email marketing?
Email is the most common channel, but the program is built around the behaviour and the journey first. The channel is whatever reaches the customer at the right moment.
How does this work with our existing customer base?
We start by mapping your current customers against the journey and churn signals, so the program is calibrated to your real data from day one, not a generic template.
Where we run this
Find your growth leaks.
A free 30-minute audit. We map where your marketing is leaking customers and hand you a one-page plan of what to fix first: no pressure, no pitch deck.