Fashion e-commerce · Pakistan
Rizwan Beyg
A fashion label selling bridal couture and luxury pret online needed its store, its ads and its follow-up emails to work as one path to purchase. Sales grew 150% in six months.
Problem
The brand needed its Shopify store, its paid advertising and its email follow-up to work together, from the moment a shopper discovered a collection to the moment they completed an order.
Approach
- 01A Shopify store design connected to the paid campaigns bringing shoppers in.
- 02Paid advertising tied to the store experience, supporting the path from product discovery to purchase.
- 03Abandoned-cart email flows that brought interested shoppers back to complete their orders.
Result
Sales grew 150% over six months, with abandoned-cart emails recovering purchases that would otherwise have been lost.
Measured over 6 months
+150% sales in six months
+150% sales in six monthsDemand GenerationRetention & Lifecycle
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