Demand Generation
Meta Ads
Paid social creative and targeting aimed at the buyers who actually convert, not just look.
Paid social can build a brand or it can just burn budget on impressions nobody remembers. The difference is targeting built on who actually buys, and creative built to earn a click, not just a scroll-past. We run Meta Ads as part of one demand generation system, not a separate silo reported on its own.
What’s included
- Facebook and Instagram campaign strategy tied to your actual buyers
- Creative built and tested for the platform, not repurposed print ads
- Audience targeting refined from real customer data, not just interest-based guesses
- Retargeting for people who have already shown interest but have not converted
- Budget allocation shared with search, so spend moves to whichever channel is actually converting
- Reporting tied to leads and sales, not just reach and engagement
How it works
Audience modelling
The same audience model behind our search campaigns feeds paid social targeting, so both channels are chasing the same real buyer, not two different guesses.
Creative production
Ad creative is built for how people actually use Facebook and Instagram, tested in variations to see what actually earns a click.
Campaign launch and retargeting
New audiences and retargeting pools run together, so interest that does not convert immediately is not simply lost.
Cross-channel optimization
Budget moves toward whichever channel, search or social, is actually converting that week, instead of a fixed split.
Proof it works
FireFold
A multi-million-dollar tech supplier was getting lost in a crowded market. SEO and paid ads changed that.
Spar Stores
Localized social media that drove four times the customer footfall for UK Spar stores.
Doctor's Clinic
A healthcare provider needed more patients as care moved online. Rebranding, local SEO, and social built the reach.
MPOS
A UK fintech needed to lead a competitive market. A website rebuild, SEO, and paid campaigns drove the traffic and the leads.
Project Management SaaS
A project management platform wanted more organic sign-ups in a saturated market. Focused SEO and content grew trials.
Esmeralda
Esmeralda wanted more organic traffic and sales for their custom jewelry line. SEO and a cleaner path to purchase lifted revenue.
Travel & Tourism Brand
A travel brand wanted more bookings. Local SEO, content, and technical work grew traffic and reservations.
Meta Ads: frequently asked questions
How is Meta Ads different from boosting a post?
Boosting a post promotes existing content to more people. A managed Meta Ads campaign is built from targeting and creative designed for a specific goal, lead generation or sales, with budget and audiences adjusted as it runs.
Do you create the ad creative or just run the campaigns?
Both. We build and test creative specifically for paid social, then manage targeting and budget around whichever version actually performs.
How does Meta Ads work with Google Ads?
We run them as one demand generation system with a shared audience model, so budget moves to whichever channel is converting, rather than treating each as a separate silo.
What's a realistic budget for Meta Ads?
It depends on your audience size and goals. We size a starting budget during the Growth Leak Audit and adjust based on what the first few weeks of real data show.
Can Meta Ads work for a B2B business?
Yes, particularly for retargeting and building awareness earlier in a longer sales cycle, paired with a lead capture and follow-up system so those leads do not go cold.
Find your growth leaks.
A free 30-minute audit. We map where your marketing is leaking customers and hand you a one-page plan of what to fix first: no pressure, no pitch deck.