Fintech · United Kingdom
MHouse (MPOS)
The UK retail technology group behind the MPOS till system needed a steady flow of qualified leads. A website rebuild, SEO, and paid campaigns now bring in more than 50 a month.
Problem
In the UK's competitive fintech market, MHouse and its MPOS product needed to stand out, capture demand, and turn website visitors into qualified leads.
Approach
- 01A website rebuild focused on user experience and lead capture.
- 02A data-informed SEO program to grow organic visibility.
- 03Content and targeted advertising to nurture and generate qualified leads.
- 04Lead-quality feedback from the sales team, used to decide which campaigns, audiences and creative kept their budget.
Result
More than 50 qualified leads a month, 15 to 20 of them from organic search. Meta lead forms alone brought in 337 leads at £21.70 each between 1 July 2025 and 31 March 2026, and SEO produced 51 leads in a single quarter as ranking keywords grew from 998 to about 1,300. Earlier in the work, organic traffic grew 8x and leads 4x, with over 200 qualified leads at a lower cost per lead. Marketing-led acquisition supported around 60% growth in company revenue over the period.
Source: MHouse lead reporting, Meta Ads Manager and SEO reporting
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