Healthcare staffing · Canada
Relief Buddy
A Canadian dental and pharmacy staffing platform needed a website, a brand, and a growth system built from scratch. We built all three, and in six months took it from 19 ranking keywords to 95.
Problem
Relief Buddy connects dental and pharmacy professionals with temporary relief shifts across Canada, and was preparing to expand into the US. There was no real website, no consistent brand, and no system turning sign-ups into active, returning platform users, just the beginnings of a marketplace with real demand on both sides.
Approach
- 01A new website built from scratch that splits at the first click into two journeys: employers filling shifts and professionals finding them, each written for that reader. A full branding guideline kept the site, app, and every campaign after it consistent.
- 02A full technical SEO overhaul: site speed and Core Web Vitals, mobile optimization, fixed broken links and 404s with proper 301 redirects, and resolved crawl errors, for a clean, fast, crawlable site.
- 03On-page SEO across the site targeting the terms buyers actually use, from dental staffing and pharmacy staffing to temporary relief work, plus structured data (LocalBusiness, Article, breadcrumbs) for rich results.
- 04A content architecture deep enough to rank in a specialist market that started with almost no search footprint: 296+ landing pages and 35+ blog posts in six months, with link building so the new pages had authority behind them.
- 05Meta and Google campaigns aimed at each side of the marketplace, with registrations, not traffic, deciding where the budget went.
- 06HubSpot-run email marketing, including sign-up nurture campaigns that turned new registrations into active users, not just names on a list.
- 07Fax campaigns direct to pharmacies and dental clinics, an unglamorous channel that still reaches decision-makers in this industry, to bring supply and demand onto the platform.
- 08A structured review-generation push across the Apple App Store, Google Play, and the Google Business Profile, building the third-party trust healthcare professionals look for before signing up.
- 09A complete analytics foundation, Google Analytics 4 and Search Console with conversion tracking for shift posts, applications and sign-ups, so every campaign tied back to real platform activity.
Result
Over six months, search impressions grew 157% to 33K and clicks grew 38% to 1.91K. Ranking keywords went from 19 to 95, with 10 in Google's top three, and indexed pages from 20 to 334. Backlinks grew from 187 to 474, and referring domains from 131 to 256. The brand, the website, the content, the paid campaigns and the email and fax work ran as one system, not five separate projects, and gave Relief Buddy the foundation to keep scaling into the US.
Measured over 6 months · Source: Google Search Console and Ahrefs
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