Relief Buddy

Problem

Relief Buddy connects dental and pharmacy professionals with temporary relief shifts across Canada, and was preparing to expand into the US. There was no real website, no consistent brand, and no system turning sign-ups into active, returning platform users, just the beginnings of a marketplace with real demand on both sides.

Approach

• 01A new website built from scratch, plus a full branding guideline so the platform looked and read as one consistent brand across the site, app, and every campaign after it.
• 02A full technical SEO overhaul: site speed and Core Web Vitals, mobile optimization, fixed broken links and 404s with proper 301 redirects, and resolved crawl errors, for a clean, fast, crawlable site.
• 03On-page SEO across the site targeting the terms buyers actually use, from dental staffing and pharmacy staffing to temporary relief work, plus structured data (LocalBusiness, Article, breadcrumbs) for rich results.
• 04HubSpot-run email marketing, including sign-up nurture campaigns that turned new registrations into active users, not just names on a list.
• 05Fax campaigns direct to pharmacies and dental clinics, an unglamorous channel that still reaches decision-makers in this industry, to bring supply and demand onto the platform.
• 06A structured review-generation push across the Apple App Store, Google Play, and the Google Business Profile, building the third-party trust healthcare professionals look for before signing up.
• 07A complete analytics foundation, Google Analytics 4 and Search Console with conversion tracking for shift posts, applications and sign-ups, so every campaign tied back to real platform activity.