Demand Generation
Google Ads & PPC
Search and Performance Max campaigns built around real buying intent, not guesswork.
Google Ads can put you in front of buyers the moment they search, or it can quietly burn budget on clicks that never convert. The difference is what decides who you target and how the budget gets allocated. We build campaigns around an audience model of who actually buys from you, then let that model drive targeting, not the platform's broad-match defaults.
What’s included
- Search campaigns targeting high-intent keywords your buyers actually use
- Performance Max campaigns built on a real audience model, not the platform's automated defaults
- Local campaigns for service-area and storefront businesses
- Landing pages built alongside the ad creative, so the click and the destination match
- Conversion tracking tied to real actions, calls, form fills, bookings, not just clicks
- Weekly budget and bid adjustments based on what is actually converting
How it works
Audience and keyword research
We start with who has actually bought from you before, then find the keywords and audiences that look like them, rather than guessing from inside the business.
Campaign build
Search, Performance Max and local campaigns are structured around that research, not a generic template applied to every account.
Landing pages
The page a click lands on is built to match the ad's promise, so the traffic you pay for actually converts once it arrives.
Weekly optimization
Budget shifts toward what is converting and away from what is not, every week, not once a quarter.
Proof it works
FireFold
A multi-million-dollar tech supplier was getting lost in a crowded market. SEO and paid ads changed that.
Spar Stores
Localized social media that drove four times the customer footfall for UK Spar stores.
Doctor's Clinic
A healthcare provider needed more patients as care moved online. Rebranding, local SEO, and social built the reach.
MPOS
A UK fintech needed to lead a competitive market. A website rebuild, SEO, and paid campaigns drove the traffic and the leads.
Project Management SaaS
A project management platform wanted more organic sign-ups in a saturated market. Focused SEO and content grew trials.
Esmeralda
Esmeralda wanted more organic traffic and sales for their custom jewelry line. SEO and a cleaner path to purchase lifted revenue.
Travel & Tourism Brand
A travel brand wanted more bookings. Local SEO, content, and technical work grew traffic and reservations.
Google Ads & PPC: frequently asked questions
How much should I budget for Google Ads?
It depends on your market, competition and industry. We size a starting budget against your goals and build campaigns aimed at profitable leads, not just cheap clicks. A well-managed smaller budget beats a large one running on a weak strategy.
Is Google Ads worth it for a small business?
Yes. It puts your business in front of people already looking for what you offer. Combined with the right targeting and landing pages, that visibility turns into real leads.
How quickly do Google Ads start working?
Campaigns can start generating leads soon after launch, but performance improves as the campaign gathers data. We treat the first few weeks as calibration and keep optimizing from there.
What's the difference between Google Ads and SEO?
Google Ads buys immediate placement in search results. SEO earns organic, long-term traffic without paying per click. Most businesses need both, ads for now, SEO for later.
How do you measure success?
Against the metrics that matter to your business: calls, form fills, bookings and other real conversions, not just clicks or impressions.
Do Google Ads work for local businesses?
Yes. Local and Performance Max campaigns put your business in front of nearby buyers actively searching for what you offer.
Can I pause my campaigns anytime?
Yes. Campaigns can be paused and restarted whenever you need, and your account data and history are retained.
Should campaigns run all day?
Running continuously lets us collect real data on when your audience is most engaged, which then informs where budget goes.
How long do campaigns run for?
As long as you want. You set the timeline and can pause or adjust it at any point along the way.
Are Google Ads still worth it?
Yes, when they are built on a real strategy and optimized continuously. Set-and-forget campaigns underperform; managed ones compound.
Where we run this
Find your growth leaks.
A free 30-minute audit. We map where your marketing is leaking customers and hand you a one-page plan of what to fix first: no pressure, no pitch deck.