More buyers are starting with an AI answer instead of a list of links. If your content is not structured to be cited by those systems, you are invisible in a fast growing slice of search.
Generative Engine Optimization overlaps with good SEO, clear structure, real expertise, quotable answers, but it optimizes for being referenced, not just ranked.
The businesses that win here are the ones publishing genuinely useful, well structured content now, while the space is still open.