For a Cambridge business, Google Maps is prime real estate. When someone nearby searches for what you offer, the map pack is often the only thing they look at before deciding where to go.
Ranking there is about signals you can control: a fully optimized Google Business Profile, consistent listings across the web, a steady stream of genuine reviews, and content that ties you clearly to Cambridge and its neighbourhoods.
Do the unglamorous work consistently and the map rewards you. That is the difference between being found and being forgotten.