Food & hospitality · Pakistan
Chattha's
A desi restaurant coming out of a business split needed to rebuild its brand on social. A focused content plan brought the audience back.
Problem
Chattha's came out of a business split and needed to rebuild brand awareness in a crowded desi food market, and bring new customers through the door.
Approach
- 01A social content calendar built around the menu, catering, and daily specials.
- 02Food-first content and photography that showed the dishes at their best.
- 03Local influencer partnerships to widen reach and add trust.
Result
30% more engagement, a 20% lift in menu exploration, and 50,000 impressions from local influencer work.
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