Hospitality · Local
Meraki
A storytelling led social strategy that built a community of over 11,000 followers.
Problem
Meraki felt like a hidden gem. They wanted to build an online community of at least 10,000 followers and grow brand awareness.
Approach
- 01Professional visuals of their atmosphere, events and food that lifted click through rates by 20%.
- 02An engaging content calendar that drove a 15% rise in event attendance and over 100 user submitted posts.
- 03Interactive stories, polls and quizzes that kept the community engaged.
Result
More than 11,000 followers and 30% story growth, turning Meraki into a must visit destination.
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