Industries
Retail & E-Commerce
Demand generation, SEO and social for retailers and e-commerce brands: from local shops to multi-location and retail-tech businesses.
Retail and e-commerce marketing spans two very different jobs: getting nearby shoppers into a physical location, and getting high-intent buyers through an online checkout. We run both, tailoring the channel mix (local social for footfall, SEO and paid for online sales) to what the business actually needs.
How we deliver
Local, store-level social media and advertising built around each location's own community, for retailers where footfall is the goal.
SEO and paid advertising aimed at high-intent product and category searches, for e-commerce and retail-tech brands selling online.
A brand and website that actually represents the product, since an outdated site undersells retail technology and product quality alike.
Proof it works
FireFold
A multi-million-dollar tech supplier was getting lost in a crowded market. SEO and paid ads changed that.
One EPOS
A UK retail-tech leader whose site undersold the product. A full rebuild tripled their traffic.
Spar Stores
Localized social media that drove four times the customer footfall for UK Spar stores.
Esmeralda
Esmeralda wanted more organic traffic and sales for their custom jewelry line. SEO and a cleaner path to purchase lifted revenue.
Brands we’ve worked with
Retail & E-Commerce: frequently asked questions
Do you run marketing for local retail stores or online e-commerce, or both?
Both, and the strategy differs. Local, multi-location retail gets store-level social and local advertising built around footfall; e-commerce brands get SEO and paid campaigns built around product and category search intent.
Can you help a retail-tech or B2B retail brand generate qualified leads, not just traffic?
Yes. For retail-tech clients like One EPOS, the work paired a website rebuild with SEO and social built for lead generation, not just visits, so traffic growth came with real inquiries.
We sell on Instagram and don't have a full e-commerce site. Can you still help?
Yes. Esmeralda's e-commerce growth ran on SEO and conversion work, but plenty of our retail and hospitality clients sell primarily through social; we build the content and advertising strategy around wherever your buyers actually purchase.
Find your growth leaks.
A free 30-minute audit. We map where your marketing is leaking customers and hand you a one-page plan of what to fix first: no pressure, no pitch deck.